Apps, websites, marketing and automation, built around how your business works.
You work directly with me, the person building it, from the first chat to years of care after launch.
You work directly with me, the person building it, from the first chat to years of care after launch.
Not a generic platform. I take the time to understand your problem, then build exactly what solves it.
You deal with me, from the first chat to aftercare. No account managers, no hand-offs.
Message me and get a quick, real answer. No ticket queues.
Member sites, staff portals and subscription apps, with payments, accounts and admin built in.
Email campaigns, social content and the automated systems that keep them running without extra staff.
Every screen is built for the person using it, tested on real phones, and changed when feedback comes in.
My own business, built as one system: My Practice Room, memberships, payments, member emails, and an automation that grew TikTok from 600 to 11,000 followers in four months.
Read the case study →One workspace that runs a growing education staffing business: recruitment, safeguarding, leave, messaging and payroll, with the public website built in.
Read the case study →SaaS platform for schoolsA subscription platform I built from scratch to deliver a large library of primary PE lesson plans to schools.
Read the case study →Also: Football Club Hub, IL Partners and Clwyd Special Riding Centre. See all my work →
“My Practice Room is such a great idea. I don't think there is anything else like it.”
I start by listening: what you need, who will use it and what success looks like.
A clear quote before I start, regular demos, and you see it working early.
After launch I offer ongoing support: quick replies, fixes, updates and new ideas as you grow.

For 15 years I've been creating experiences for people, first as an online guitar teacher with more than 770,000 subscribers. It turns out the skill was never just guitar: it's understanding what people need, making complicated things simple, and making them a pleasure to use. Now I put it into every app and system I build.
More about me →A quick chat costs nothing. I'll tell you honestly what I'd build and what it would cost.